Just One Eye


Creative Direction
UX/UI Design

Digital Operative,

The Concept was to Create Luxurious Shopping Experience

With a luxury concept store located in West Hollywood, CA, Just One Eye or JOE for short was looking to continue their success by developing a high end online shopping experience. They were looking to showcase the unlikely partnerships they created between designer & artists who conspire, contort and re-imagine the concept of high art and fashion. They wanted an online shopping platform that would include a complete responsive eCommerce experience and rich content that featured stories around these partnerships, events and happenings they create at their Hollywood location.

With these expectations we came up with a concept that would provide a shopper a birds eye view into the world of JOE. The site would include content about the creative minds from divergent worlds of fashion, art and design they curate in their collection and the immersive events they host at their space. It would also facilitate a user friendly shopping experience so patrons coming to site could navigate to the specific designer or artist they were looking for. Shoppers would be captivated by the stories and the history behind the work then shop limited collections in fashion, art, jewelry, antiques, as well as exquisite furniture and design.

Below are the design mock ups I put together to create a luxurious high end shopping experience. With beautiful full width photography and a unique page layouts the idea was to give the site a contemporary feel and have a shared language between the West Hollywood showroom and online experience.

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